Methods

The potential for robust cross-platform readership, engagement and revenue lies buried somewhere in your process. Here’s how we find it.

FOLLOW THE READER

Readership is loyal to identity. We ask what your readers expect from your brand and determine which devices and platforms they use, then help you bridge the gap between what your readers are getting and what they want.

MAKE IT VISIBLE

If you can see it, you can fix it. We go to the source—the people doing the work—and use workshops to map existing workflows together.

REACH ACROSS SILOS

Print and digital think differently. We identify and help surface skill gaps, inter-departmental sticking points, and staff members itching to grow. Then we support your team as they break down barriers, reorganize, and even retrain to meet your goals.

RUN EXPERIMENTS

Problems are good. We help you test each new workflow or product on a small scale, analyze the results, and tweak as needed before anything is set in stone.