Put Content First

SEVEN STEPS TO TRANSFORM WORKFLOW

This program can be adapted to fit any size organization.

COMMITMENT

1. What needs to change and why?
Leadership confirms purpose, develops scope, and shares both with the team. One-on-one meetings with team members gather input and get everyone acquainted.

CURRENT STATE

2. What is happening now?
The team develops a shared, step-by-step visual understanding of the current content workflow and identifies obstacles to improving it.

FUTURE STATE

3. What could be happening?
The team uses this new understanding to develop a new content workflow, then walks through every step and records expectations.

EXPERIMENT

4. Does it work?
The team uses the new workflow to create a single article, deliver it to readers, and gather performance data.

ANALYSIS

5. What did we learn?
The team compares expectations and results then decides what to adjust in a second round.

STRATEGY

6. How does this scale?
The team creates a plan to phase in the new workflow until it creates all content and determines what needs to be done by the first check-in.

AMPLIFY

7. Are we on target?
The team checks in remotely once a week to share progress, surface problems, and decide how to adjust. Brief monthly one-on-one meetings in person continue until the new workflow is up and running everywhere it’s needed.