Here’s how we help your staff build readership, engagement and revenue.
FOLLOW THE READER
Readership is loyal to identity. We ask what your readers expect from your brand and determine which devices they use, then help you bridge the gap between what your readers are getting and what they want.
MAKE IT VISIBLE
You can’t fix something you can’t see. We go to the source—the people doing the work—and use workshops to map existing workflows together.
REACH ACROSS SILOS
Print and digital think differently. We identify and help surface skill gaps, inter-departmental sticking points, and staff members itching to grow. Then we support your team as they break down barriers, reorganize, and even retrain to meet your goals.
Problems are good. We help you test each new workflow or product on a small scale, analyze the results, and tweak as needed before the big rollout.
GET IT DONE
Our clients have:
- Saved more than $2 million in an hour simply by mapping their process.
- Accelerated idea-to-reader article delivery from 4 weeks to 4 hours.
- Doubled editorial web team output over 3 months without requiring overtime.
- Cut editorial spending by $500,000 over 6 months without losing content or staff.
- Accelerated development of digital product from 15 to 7 days.
- Increased web content by converting print archives to XML.
- Introduced database tracking systems and dramatically reduced production errors.
We do not accept referral fees from vendors.